RATINGS WATCH: eSERIES ROUND 3
MORE GAINS for eSeries action on FOX Sports as Bathurst delivered the biggest numbers for the live coverage yet.
WORDS: Richard Craill IMAGE: Shell V-Power Racing
WEEK THREE of the BP Supercars AllStars eSeries saw further incremental gains for the live show on Fox Sports 506 on Wednesday night.
An average audience of 76,000 tuned in for the action-packed night of racing from a virtual Mount Panorama, an increase of 2,000 on last week and 6,000 on week one.
FOX SPORTS COVERAGE: WEEK BY WEEK
Week 1: 70,000
Week 2: 74,000
Week 3: 76,000
(Average audience watching on Fox Sports 506)
The qualifying show drew an average audience of 33,000 – down from last week’s 53,000 but still in the top 20 shows on Subscription TV (STV) last night.
The numbers are impressive because they are quite literally the only thing people are watching on Fox Sports at the moment.
Since April 1, here are the only other shows shown on any of Fox Sports’ six channels to reach the top 20 most watched STV programs.
– LIVE: The late show with Matty Johns: 35,000 (Thursday April 16)
– Bounce: Episode 3: 34,000 (Friday, April 3)
– There are no other Fox Sports shows.
In 23 days, just seven Fox Sports products have rated in the top 20 shows on aired on Foxtel: five of them Supercars eSeries content.
This will be a huge bonus for Supercars as they look towards not only re-starting their real racing product, but also negotiating the new TV deal as well.
Online, it seemed that Will Power didn’t quite bring the same digital uptick delivered by Max Verstappen last week, though the numbers remained impressive and #VASC trended nationally on Twitter for the duration of the show.
For three weeks’s we’ve checked the Supercars Facebook live feed from the night prior at 10AM each Thursday to see how the number stack up.
Week 1: 330,000
Week 2: 604,000
Week 3: 353,000
As we explained last week, it’s not a precise science but it is a like-for-like comparison – meaning Week 3 was down on last week, but an increase on the successful debut event.
As always, numbers for Kayo, 10Play and other streaming outlets are not available.
This post will update as further information becomes available.
Ratings Watch Archive – Click Here
SOURCES: TV Tonight, Mediaweek, TV Black Box, Twitter, Facebook.
(NOTE: Numbers are overnight metro (5 capital city) and Foxtel ratings supplied by ratings agency OzTam to media outlets. They do not include any additional reporting, including time shifted content, regional ratings or broader reach, unless released and freely available. They also do not include streaming numbers on Kayo or SuperView, etc).