TV RATINGS: Strong numbers on Seven for Easter Enduro
Record audiences have tuned in to watch the 2021 Hi-Tec Oils Bathurst 6 Hour on the screens of Seven.
Sunday’s expansive coverage, which included the full 6-Hour enduro and the final Supercheap Auto TCR Australia race, was viewed by an average national (Metro + Regional) audience of 163,000 people on 7mate, with a peak audience of 276,000.
A release from the Australian Racing Group also detailed that the total audience reach of the broadcast was 720,000 people.
The race featured in two of the top 20 positions on Multichannels on Sunday, the 6-hour itself drawing 97,000 in the 5 metro areas and the podium an impressive 101,000.
A record 16 hours of coverage was shown across 7mate and 7plus across Saturday and Sunday, the most ever for the event.
“The Hi-Tec Oils Bathurst 6 Hour was a great success, and to learn that the TV ratings also reflected that is an outstanding result for the Seven Network and our partners,” said Australian Racing Group CEO, Matt Braid.
“To have 163,000 people on average watch Sunday’s coverage is impressive and pleasing.
“Having this high average number of viewers retained for the length of the broadcasts is very encouraging and indicates that we are on the right track with the racing categories and their entertainment value, plus the high standard of our broadcast.
“Now with three ARG and Motorsport Australia events and broadcasts under our belt, it bodes well for the remaining rounds of our championships, and the next tp just two weeks away at Sydney Motorsport Park.”
As well as the broadcast on the Seven network, the race was also seen by a global audience watching on Sky Sports New Zealand and streaming via Motorsport.tv.
More than one million people were reached by both the event and key category social media channels, with more than a quarter of a million digital video views consumed across the event period.
The numbers make this year’s event comfortably the most viewed Bathurst 6-hour yet.
Over 15,000 people attended the three-day event at Mount Panorama, held in stunning conditions across the Easter long weekend.
The event attracted more than 270 competitors from around Australia, including a 60-car entry in the Bathurst 6 hour itself, won by Shane Smollen, Rob Rubis and Shane van Gisbergen driving a BMW M4.
Richard Craill (administrator)
Working full time in the motorsport industry since 2004, Richard has established himself within the group of Australia’s core motorsport broadcasters, covering the support card at the Formula 1 Australian Grand Prix for Channel 10, the Bathurst 12 Hour for Channel 7 and Porsche Carrera Cup & Touring Car Masters for FOX Sports’ Supercars coverage. Pretends to be a PR guy / Journalist and sometimes photographer to make ends meet when not yelling at a television in a padded room.
