Lots of eyes on the B12hr
HUGE audiences in Australia and around the world have consumed the 2023 running of the LIQUI MOLY Bathurst 12 Hour.
A national TV audience of over 334,000 consumed the entire race on Sunday, including 239,000 watching on the Seven Network.
Seven’s broadcast alone reached more than 1.7 million people on Sunday, a 17% increase year on year.
Meanwhile, Fox Sports recorded a more than 40% increase on their coverage of the 2020 race – the last held on the traditional February date.
Saturday’s thrilling and record-smashing Pirelli Shootout was seen by more than 240,000 people nationally on Fox and Seven around Australia.
The race had an enormous digital audience in Australia and around the world thanks to people watching via Kayo, 7plus and international streaming partners.
More than 1.2 million viewers watched more than 224,000 hours of the event via the official YouTube channel, which offered free streaming around the world across Saturday and Sunday.
A further 4.5 million video views were recorded across Bathurst 12 hour and Supercars digital media channels throughout the event period.
At the circuit, the three-day event attendance of 53,446 was 24% higher than the previous record for a three-day event, and 8% larger than the previous record set in 2019 when the event was run over four days.
More than 2500 campgrounds were sold out by race week – a record for the event – while more than 180 accredited media attended, with 30 traveling from overseas to attend.
The date for the 2024 event will be announced in the coming months.
Shane Rudzis – Event Director
“The 2023 event was a record setter in so many areas, and this includes the number of people watching in Australia and around the world.
“The race is one of Australia’s longest continuous sporting broadcasts and our partners at the Seven Network and Foxtel support it incredibly well. Their numbers are fantastic and it’s incredible to see such a large audience tuning in for the entire day.
“Internationally our audience continues to expand and our footprint via streaming this year was larger than ever before.
“Discussions are already well underway to grow the event further in 2024.”
Richard Craill (administrator)
Working full time in the motorsport industry since 2004, Richard has established himself within the group of Australia’s core motorsport broadcasters, covering the support card at the Formula 1 Australian Grand Prix for Channel 10, the Bathurst 12 Hour for Channel 7 and Porsche Carrera Cup & Touring Car Masters for FOX Sports’ Supercars coverage. Pretends to be a PR guy / Journalist and sometimes photographer to make ends meet when not yelling at a television in a padded room.
